When "Bouba" equals "Kiki": Cultural commonalities and cultural differences in sound-shape correspondences.
When "Bouba" equals "Kiki": Cultural commonalities and cultural differences in sound-shape correspondences.
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DOI：
10.1038/srep26681
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发表时间：
2016-05-27
影响因子：
4.6
通讯作者：
Spence C
中科院分区：
文献类型：
--
作者：
Chen YC;Huang PC;Woods A;Spence C
有人认为，Bouba/Kiki效应，即无意义的语音被系统地映射成圆形或有角的形状，反映了听觉和视觉之间普遍的跨模式对应关系。本研究采用径向频率（RF）模式来比较表现出不同感知风格的东方和西方参与者的Bouba/Kiki效应。射频模式的三个属性被操纵：沿圆周的正弦调制的频率，幅度和尖峰。通过对美国和台湾的参与者进行测试，揭示了音型对应的文化共性和差异。当频率、幅度和尖尖增加时，射频模式更可能与“Kiki”相匹配，而不是“Bouba”。两组参与者的回答在频率上有相似的权重；然而，北美人在振幅上的权重高于台湾人，但在尖度上的权重低于台湾人。这些关于文化差异的新结果表明，Bouba/Kiki效应部分是由不同的感知经验调节的。此外，在Bouba/Kiki效应中使用RF模式提供了视觉和听觉处理之间的“中级”联系，并基于视觉模式处理机制对声音形状对应的未来理解。
It has been suggested that the Bouba/Kiki effect, in which meaningless speech sounds are systematically mapped onto rounded or angular shapes, reflects a universal crossmodal correspondence between audition and vision. Here, radial frequency (RF) patterns were adapted in order to compare the Bouba/Kiki effect in Eastern and Western participants demonstrating different perceptual styles. Three attributes of the RF patterns were manipulated: The frequency, amplitude, and spikiness of the sinusoidal modulations along the circumference of a circle. By testing participants in the US and Taiwan, both cultural commonalities and differences in sound-shape correspondence were revealed. RF patterns were more likely to be matched with “Kiki” than with “Bouba” when the frequency, amplitude, and spikiness increased. The responses from both groups of participants had a similar weighting on frequency; nevertheless, the North Americans had a higher weighting on amplitude, but a lower weighting on spikiness, than their Taiwanese counterparts. These novel results regarding cultural differences suggest that the Bouba/Kiki effect is partly tuned by differing perceptual experience. In addition, using the RF patterns in the Bouba/Kiki effect provides a “mid-level” linkage between visual and auditory processing, and a future understanding of sound-shape correspondences based on the mechanism of visual pattern processing.