Got Organic Milk? Consumer Valuations of Milk Labels after the Implementation of the USDA Organic Seal
Got Organic Milk? Consumer Valuations of Milk Labels after the Implementation of the USDA Organic Seal
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有有机牛奶吗？
DOI：
10.2202/1542-0485.1152
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发表时间：
2007
影响因子：
--
通讯作者：
S. Villas
中科院分区：
文献类型：
--
作者：
K. Kiesel;S. Villas
本文研究消费者的反应，在信息提供有关有机生产的变化。定量分析的重点是国家有机计划下强制性标签准则的实际执行情况。液态奶市场的独特性质与这些监管变化相结合，使我们能够在不同的标签制度下对信息集进行评估。特征价格函数为分析个体反应提供了初始参考点。一个随机效用离散选择模型作为主要的计量经济学规范，并允许考虑消费者偏好的异质性沿着可观察到的家庭人口。我们的研究结果表明，美国农业部的有机标志增加了购买有机牛奶的可能性。最初的享乐价格函数的方法，以及模拟的离散选择框架内，表明消费者的价值的变化，在标签法规方面的有机生产。我们的研究结果进一步表明，消费者替代远离携带rBGH标签的牛奶。这可能表明，与使用较早时间段的研究结果相比，消费者在调查的时间段内对这些标签的关注程度较低。
This paper investigates consumer reactions to changes in information provision regarding organic production. Quantitative analyses focus on the actual implementation of mandatory labeling guidelines under the National Organic Program. The unique nature of the fluid milk market in combination with these regulatory changes allows us to place a value on information sets under different labeling regimes. Hedonic price functions provide an initial reference point for analyses of individual responses. A random utility discrete choice model serves as the primary econometric specification and allows consideration of consumer preference heterogeneity along observable household demographics. Our results indicate that the USDA organic seal increases the probability of purchasing organic milk. An initial hedonic price function approach, as well as simulations within the discrete choice framework, suggests that consumers value the change in labeling regulations with regard to organic production. Our results further suggest that consumers substitute away from milk carrying the rBGH-free label. This may indicate that consumers pay less attention to these labels in the time period investigated compared to results found in studies that use earlier time periods.
影响因子：
8.2
作者：
ROSEN, S
通讯作者：
ROSEN, S
影响因子：
6.1
作者：
BERRY, S;LEVINSOHN, J;PAKES, A
通讯作者：
PAKES, A