Dealing with an innovative industry: A look at flavored cigarettes promoted by mainstream brands
Dealing with an innovative industry: A look at flavored cigarettes promoted by mainstream brands
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DOI：
10.2105/ajph.2004.061200
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发表时间：
2006-02-01
影响因子：
12.7
通讯作者：
Wackowski, O
中科院分区：
文献类型：
--
作者：
Lewis, MJ;Wackowski, O
产品和营销创新是烟草业成功的关键。最近的一项创新是开发和销售调味香烟，作为三个流行品牌（Camel， Salem和Kool）的产品线延伸。这些产品有独特的混合物和营销以及创新的包装，引起了公共卫生界的关注，认为它们是针对年轻人的。在此基础上，若干政策举措旨在禁止或限制这类产品。我们描述了这些产品及其营销的例子，并讨论了它们的潜在影响（包括增加吸烟实验、消费和“有朝一日吸烟”），以及它们对年轻人的潜在影响。
Product and marketing innovation is key to the tobacco industry's success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths. Several policy initiatives have aimed at banning or limiting these types of products on that basis. We describe examples of the products and their marketing and discuss their potential implications (including increased smoking experimentation, consumption, and "someday smoking"), as well as their potential impact on young adults.