Study on the Strategies for Activating Silver Care in O2O Platform
Study on the Strategies for Activating Silver Care in O2O Platform
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DOI：
10.1007/978-981-10-5281-1_52
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发表时间：
2017-06
期刊：
影响因子：
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通讯作者：
Seungae Kang
中科院分区：
文献类型：
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作者：
Seungae Kang
在养老服务方面，随着需求的剧增和服务质量的提高，倡导创新和效率的O2O平台正在涌现。养老O2O服务的主要形式是以中介平台为媒介，将养老服务使用者和提供者相互链接的双边商业模式方式。美国有代表性的老年护理帮手调解平台包括ClearCare、HomeHero、Care.com、Honor、Kindlycare等。一家名为‘请照顾我的母亲’的初创公司在韩国的老年护理O2O中介平台上开始了服务。O2O养老服务通过称为平台的中介媒介，满足日常生活受限的老年人和需要照顾老年人的家庭成员的显著需求。有助于改善稳定的利润结构，建立消费者和供应商双方都满意的信任，以及直观和即时的便利的战略，需要多维度的努力来振兴。
The emergence of the O2O platform that advocates innovation and efficiency is emerging in the case of the elderly care service as well for the drastic increase in demands and service quality enhancement. The main format for the O2O service for the care of elderly is the two-sided business model method that mutually links care service user and provider by using mediation platform as the medium. Representative aged care helper mediation platforms in the US include ‘ClearCare’, ‘HomeHero’, ‘Care.com’, ‘Honor’, ‘Kindlycare’ and others. And a start-up company called, ‘Please Take Care of My Mother’ started service with the O2O mediation platform for the care of elderly in Korea. O2O service for the care of elderly can satisfy significant demands of the elderly who are limited in everyday life and the family members who need to take care of the elderly through the mediation medium called platform. Strategies that will help to improve stable profit structure, build trust that can satisfy both the consumers and provider and intuitive and instant convenience require multi-dimensional efforts for the vitalization.