Shopping mall attraction and social mixing at a city scale
Shopping mall attraction and social mixing at a city scale
复制标题
DOI：
10.1140/epjds/s13688-018-0157-5
复制
发表时间：
2018-08-31
期刊：
影响因子：
3.6
通讯作者：
Graells-Garrido, Eduardo
中科院分区：
文献类型：
--
作者：
Beiro, Mariano G.;Bravo, Loreto;Graells-Garrido, Eduardo
在拉丁美洲，购物中心似乎提供了一个开放、安全和民主的公共空间。然而，通常很难定量衡量它们是否确实促进、阻碍或中立于社会包容。在这项工作中，我们调查来自不同社会阶层的人是否被相同的购物中心吸引，以及被吸引的程度有多大。使用智利圣地亚哥16个购物中心的387,152台手机网络记录的数据集，我们进行了几项分析，以研究社交交融程度较高的购物中心是否会吸引更多人。我们的流程从购物中心游客的社会经济特征开始，包括对购物中心的社会混合和多样性的估计，流动性重力模型的应用，以及共同参观模型的定义。结果显示，人们倾向于选择更符合自己的社会经济地位和从家到购物中心的距离的购物中心概况，更高的混合程度确实有助于选择购物中心的过程。我们的结论是：(A)购物中心存在社交融合；(B)在选择去哪家购物中心时，社交融合是一个因素。因此，通过设计有关交通和机动性的公共政策，使一些购物中心成为强大的社会融合枢纽，可以充分利用购物中心的社会融合潜力。
In Latin America, shopping malls seem to offer an open, safe and democratic version of the public space. However, it is often difficult to quantitatively measure whether they indeed foster, hinder, or are neutral with respect to social inclusion. In this work, we investigate if, and by how much, people from different social classes are attracted by the same malls. Using a dataset of mobile phone network records from 387,152 devices identified as customers of 16 malls in Santiago de Chile, we performed several analyses to study whether malls with higher social mixing attract more people. Our pipeline, which starts with the socio-economic characterization of mall visitors, includes the estimation of social mixing and diversity of malls, the application of the gravity model of mobility, and the definition of a co-visitation model. Results showed that people tend to choose a profile of malls more in line with their own socio-economic status and the distance from their home to the mall, and that higher mixing does positively contribute to the process of choosing a mall. We conclude that (a) there is social mixing in malls, and (b) that social mixing is a factor at the time of choosing which mall to go to. Thus, the potential for social mixing in malls could be capitalized by designing public policies regarding transportation and mobility to make some malls strong social inclusion hubs.