Tornadoes, television and trust—A closer look at the influence of the local weathercaster during severe weather
Tornadoes, television and trust—A closer look at the influence of the local weathercaster during severe weather
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龙卷风、电视和信任——仔细观察当地天气预报员在恶劣天气期间的影响
DOI：
10.1016/j.hazards.2006.10.002
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发表时间：
2005
期刊：
影响因子：
--
通讯作者：
Kathleen Sherman
中科院分区：
文献类型：
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作者：
Kathleen Sherman
先前的研究已经认识到大众媒体在塑造风险认知方面的重要性，并作为人们在灾害期间和灾害后获得信息的渠道。关于大众媒体（尤其是电视媒体）在人们预防性危害行为中所起的作用，还有更多的东西需要了解。近400人在孟菲斯，田纳西州的电视市场调查了他们的知识和感知的恶劣天气的威胁，以及他们过去的经验与龙卷风和严重的雷暴。调查结果显示，受访者确实发展与当地电视台的天气预报员的关系，也信任他们的天气预报员在恶劣天气。这种关系和信任可以预测在恶劣天气下避难的可能性。最终，案件将作出的调查结果可能是有用的，在其他地方的未来危害研究。
Previous research has acknowledged the importance of mass media in shaping risk perception and as the channel through which people get information during and after disasters. There is still much more to know about the role mass media (but especially the television medium) plays in people's precautionary hazard behaviors. Close to 400 people were surveyed in the Memphis, TN television market about their knowledge and perception of the severe weather threat, and their past experiences with tornadoes and severe thunderstorms.The survey results show that respondents do develop a relationship with their local television weathercaster and also trust their weathercaster during severe weather. This relationship and trust can then predict the likelihood of taking shelter during severe weather. Ultimately, the case will be made that the findings may be useful to future hazards research in other locations.