Community Collectives: Low-tech Social Support for Digitally-Engaged Entrepreneurship
Community Collectives: Low-tech Social Support for Digitally-Engaged Entrepreneurship
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DOI：
10.1145/3313831.3376363
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发表时间：
2020-04
期刊：
影响因子：
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通讯作者：
Julie Hui;Nefer Ra Barber;W. Casey;Suzanne Cleage;Danny C. Dolley;Frances Worthy;K. Toyama;Tawanna R. Dillahunt
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文献类型：
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作者：
Julie Hui;Nefer Ra Barber;W. Casey;Suzanne Cleage;Danny C. Dolley;Frances Worthy;K. Toyama;Tawanna R. Dillahunt
随着社交媒体的兴起，企业家们感受到了在工作中采用数字工具的压力。然而，参与这些平台所需的前期工作和资源更加复杂，特别是在资源不足的环境中。通过在底特律东区进行为期两年的参与性行动研究，我们发现当地企业家更倾向于通过社区集体进行数字化参与，这包括(a)资源连接组织，(b)定期面对面会议，(c)书面规划工具，以及(d)实践和验证。总之，这些因素结合起来提供了(1)使用数字工具的意识和意愿，(2)建立互联网自我效能感的定期机会，以及(3)共同克服数字障碍的方法。我们在数字参与和创业的背景下讨论了我们的发现，并概述了为寻求更好地支持更广泛的经济流动的数字平台提出的建议。
With the rise of social media, entrepreneurs are feeling the pressure to adopt digital tools for their work. However, the upfront effort and resources needed to participate on these platforms is ever more complex, particularly in underresourced contexts. Through participatory action research over two years in Detroit's Eastside, we found that local entrepreneurs preferred to become engaged digitally through a community collective, which involved (a) resource-connecting organizations, (b) regular in-person meetings, (c) paper planning tools, and (d) practice and validation. Together, these elements combined to provide (1) awareness and willingness to use digital tools, (2) regular opportunities to build internet self-efficacy, and (3) ways to collectively overcome digital obstacles. We discuss our findings in the context of digital engagement and entrepreneurship, and outline recommendations for digital platforms seeking to better support economic mobility more broadly.