Online Survey Research: Can Response Factors Be Improved?
Online Survey Research: Can Response Factors Be Improved?
复制标题
在线调查研究：响应因素可以改进吗？
DOI：
10.1080/15332860802067730
复制
发表时间：
2008
影响因子：
4.3
通讯作者：
Paul H. Schwager
中科院分区：
文献类型：
--
作者：
B. Wright;Paul H. Schwager
互联网和在线数据收集方法的使用给学术和管理研究人员带来了新的挑战。我们的目标是通过实验来提高我们对在线数据收集的知识水平。使用当地组织的电子邮件列表，我们评估调查介绍元素，如邀请一个已知的领导人和介绍长度。我们评估的响应率，响应质量和受访者满意度的水平，以评估修改后的调查介绍设计的影响。研究结果表明，从一个已知的领导人的邀请，导致提高响应质量的水平，而较短的介绍，结果在更快的响应调查参与者。
ABSTRACT The use of the Internet and online methods for data collection brings about new challenges for academic and managerial researchers. Our objective is to advance our level of knowledge regarding online data collection through an experiment. Using a local organization's e-mail list, we evaluate survey introductory elements such as invitation from a known leader and introductory length. We evaluate resulting levels of response rate, response quality, and respondent satisfaction to assess the effects of modified survey introductory designs. Findings reveal that an invitation from a known leader leads to improved levels of response quality while shorter introductions result in a quicker response from survey participants.