Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms

Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms
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在线行为定向原生广告对说服力的影响:两种竞争机制的测试

DOI:
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发表时间:
2022
期刊:
Computers in Human Behavior Reports
影响因子:
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通讯作者:
G. V. Noort
G. V. Noort
中科院分区:
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文献类型:
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作者:
E. V. van Reijmersdal;S. C. Boerman;G. V. Noort

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