Increasing fruit and vegetable consumption:: success of the Western Australian Go for 2&5® campaign
Increasing fruit and vegetable consumption:: success of the Western Australian Go for 2&5® campaign
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DOI：
10.1017/s1368980007000523
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发表时间：
2008-03-01
影响因子：
3.2
通讯作者：
Binns, Colin W.
中科院分区：
文献类型：
--
作者：
Pollard, Christina M.;Miller, Margaret R.;Binns, Colin W.
目的：西澳大利亚州卫生部的Go for 2 & 5（R）运动旨在提高成年人对多吃水果和蔬菜的必要性的认识，并鼓励在五年内增加一份水果和蔬菜的消费。设计：2002年至2005年开展的多战略水果和蔬菜社会营销运动包括大众媒体广告（电视、广播、报刊和销售点）、公共关系活动、出版物、网站（www.gofor2and5.com）以及学校和社群活动。运动的发展和评估框架的设计使用健康促进理论，并评估价值观，信念，知识和行为。两项独立的电话调查对该运动进行了评估：运动跟踪调查在运动之前、运动期间和运动之后12个月采访了5 032名成年人，监测他们对水果和蔬菜的态度、信念和消费情况;健康和福利监测系统在2001年至2006年期间对17 993名成年人进行了调查，持续监测消费情况。西澳大利亚州2005年人口2 010 113人的人口公共卫生干预-社会营销活动。对象：珀斯大都市区的成年人。结果：该活动达到了目标受众，提高了人们对推荐食用水果和蔬菜的认识。在过去三年，人口每日平均食用水果和蔬菜的次数净增加0.8份（水果净增加0.2份（由2002年的1.6份增至2005年的1.8份），蔬菜净增加0.6份（由2002年的2.6份增至2005年的3.2份），在P
Objective: The Western Australian Health Department's Go for 2 & 5 (R) campaign aimed to increase adults' awareness of the need to eat more fruit and vegetables and encourage increased consumption of one serving over five years.Design: The multi-strategy fruit and vegetable social marketing campaign, conducted from 2002 to 2005, included mass media advertising (television, radio, press and point-of-sale), public relations events, publications, a website (www.gofor2and5.com), and school and community activities. Campaign development and the evaluation framework were designed using health promotion theory, and assessed values, beliefs, knowledge and behaviour. Two independent telephone surveys evaluated the campaign: the Campaign Tracking Survey interviewed 5032 adults monitoring fruit and vegetable attitudes, beliefs and consumption prior to, during and 12 months after the campaign; and the Health & Wellbeing Surveillance System surveyed 17 993 adults between 2001 and 2006, continuously monitoring consumption.Setting: Population public health intervention-social marketing campaign in Western Australia, population of 2 010 113 in 2005.Subjects: Adults in the Perth metropolitan area.Results: The campaign reached the target audience, increasing awareness of the recommended servings of fruit and vegetables. There was a population net increase of 0.8 in the mean number of servings of fruit and vegetables per day over three years (0.2 for fruit (1.6 in 2002 to 1.8 in 2005) and 0.6 for vegetables (2.6 in 2002 to 3.2 in 2005), significant at P