News Coverage of Sugar-Sweetened Beverage Taxes: Pro- and Antitax Arguments in Public Discourse
News Coverage of Sugar-Sweetened Beverage Taxes: Pro- and Antitax Arguments in Public Discourse
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DOI：
10.2105/ajph.2012.301023
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发表时间：
2013-06-01
影响因子：
12.7
通讯作者：
Barry, Colleen L.
中科院分区：
文献类型：
--
作者：
Niederdeppe, Jeff;Gollust, Sarah E.;Barry, Colleen L.
目标.我们研究了关于对含糖饮料（SSBs）征收重税的公共辩论的新闻报道，以阐明新闻媒体如何框定辩论，并为未来促进肥胖相关公共政策的努力提供信息。我们进行了一项定量内容分析，评估了2009年1月至2011年6月期间支持或反对SSB税的30个论点在国家新闻媒体和服务于SSB税提出的司法管辖区的新闻媒体中出现的频率。新闻报道包括更多的离散protax比antitax参数平均。关于SSB税的健康后果和财政利益的支持性论点出现得最多。最常见的反对论点集中在SSB税将如何损害经济，以及它们如何构成不适当的政府干预。报道其管辖范围内SSB税辩论的新闻媒体以基本上有利的方式框定了这个问题。然而，由于这些建议没有获得通过，这是至关重要的SSB税收倡导者达到观众还没有说服这一肥胖预防政策的优点。
Objectives. We examined news coverage of public debates about large taxes on sugar-sweetened beverages (SSBs) to illuminate how the news media frames the debate and to inform future efforts to promote obesity-related public policy.Methods. We conducted a quantitative content analysis in which we assessed how frequently 30 arguments supporting or opposing SSB taxes appeared in national news media and in news outlets serving jurisdictions where SSB taxes were proposed between January 2009 and June 2011.Results. News coverage included more discrete protax than antitax arguments on average. Supportive arguments about the health consequences and financial benefits of SSB taxes appeared most often. The most frequent opposing arguments focused on how SSB taxes would hurt the economy and how they constituted inappropriate governmental intrusion.Conclusions. News outlets that covered the debate on SSB taxes in their jurisdictions framed the issue in largely favorable ways. However, because these proposals have not gained passage, it is critical for SSB tax advocates to reach audiences not yet persuaded about the merits of this obesity prevention policy.