Online, all the time? A quantitative assessment of the permanent campaign on Facebook
Online, all the time? A quantitative assessment of the permanent campaign on Facebook
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一直在线？
作者：
A. Larsson
关于Facebook等社交媒体对政治行为者活动的影响，人们提出了许多说法。虽然对网络政治传播的研究提供了几种不同的观点，但很少有研究试图揭示网络环境中所谓的永久竞选的趋势。这个词指的是政治家在非选举期间进行的类似竞选的活动，并引发了许多概念性的讨论。本文提出了一项探索性的努力，研究了挪威和瑞典这两个类似国家的永久性竞选活动的痕迹。由于这些国家在研究期间进行了议会选举，该研究提供了对“选举效应”的见解-挪威政党和政治家之间的在线活动水平提高，这可能是最好的理解与正在进行的选举有关。
Many claims have been made regarding the influence of social media like Facebook on activities undertaken by political actors. While the study of online political communication provides several different perspectives, few studies have attempted to uncover tendencies of so-called permanent campaigning in online environments. The term signifies campaign-like activities at the hands of politicians also during non-election periods and has spawned a number of conceptual discussions. This article presents an exploratory effort, studying traces of permanent campaigning in two similar countries—Norway and Sweden. As the former of these countries underwent a parliamentary election during the studied period, the study provides insights into “the election effect”—heightened levels of online activity among the Norwegian parties and politicians that can perhaps best be understood in relation to an ongoing election.