Apps for academic success: Developing digital literacy and awareness to increase usage
Apps for academic success: Developing digital literacy and awareness to increase usage
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DOI：
10.3233/efi-160085
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发表时间：
2017-01-01
影响因子：
0.9
通讯作者：
Torabi, Nazi
中科院分区：
文献类型：
--
作者：
Canuel, Robin;MacKenzie, Emily;Torabi, Nazi
由于移动的技术的高度采用，用户越来越多地通过供应商提供的移动的应用程序（app）或响应式网站访问学术图书馆订阅的内容。然而，用户可能不知道一些独立应用程序的存在，并且可能错过在他们最重要的需求点从可用应用程序中受益。本文概述了麦吉尔图书馆的多方面的方法来促进和推广，以提高认识和使用移动的应用程序，努力为图书馆的电子资源提供额外的访问点。采用了各种在线和传统的促销方法，如教师新闻电子公告，应用程序网络指南，图书馆主页幻灯片上的图像，以及亲自演示，为图书馆订阅的两个应用程序PressReader和BrowZine做广告。作为对这一方法的补充，在一个学年的不同时间，针对特定的受众：教师、大学通信和图书馆工作人员以及学生，举办了四个不同的讲习班。作者描述了这些举措的内容和结果，显示了具体的促销策略似乎对使用产生了更大的影响。最后，他们的想法如何在移动的使用当前的行为可能会开始影响未来的方向移动的访问图书馆订阅的电子资源。
As a consequence of the high adoption levels of mobile technology, users are increasingly accessing academic library-subscribed content via vendor-supplied mobile applications (apps) or responsive websites. However, users may be unaware of the existence of some standalone apps and might miss benefitting from available apps at their most significant point of need. This paper outlines the McGill Library's multifaceted approach to promotion and outreach to increase awareness and usage of mobile apps in an effort to provide additional access points for the library's e-resources. A variety of online and traditional promotional methods were employed, such as faculty news e-bulletins, an app web-guide, images on the Library home page slideshow, and in-person demonstrations, to advertise two of the Library's subscribed apps, PressReader and BrowZine. Complementing this approach, four different workshops were offered at different times during an academic year targeted to specific audiences: faculty, university communications and library staff, and students. The authors describe the content and results of these initiatives showing how specific promotional strategies appear to have a greater impact on usage. They conclude with thoughts on how current behaviours in mobile usage might begin to affect the future direction of mobile access to library-subscribed e-resources.