Psychic distance in exporter–importer relationships: A grounded theory approach
Psychic distance in exporter–importer relationships: A grounded theory approach
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出口商与进口商关系中的心理距离：扎根理论方法
DOI：
10.1016/j.ibusrev.2009.02.011
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发表时间：
2009
影响因子：
8.7
通讯作者：
I. Vida
中科院分区：
文献类型：
--
作者：
N. Prime;Claude Obadia;I. Vida
心理距离是国际商务和市场营销领域中使用最广泛、研究最多、也是最具争议的概念之一。它已被应用于各种问题，往往导致不一致和相互矛盾的结果。针对这一问题，本研究批判性地关注知觉心理距离的构建，并确定了现有主要实证研究中关于心理距离的概念化、操作化和测量的弱点和不一致之处。我们采用了接地理论为基础的定性实证研究与法国制造企业的出口经理，以填补在此评估中发现的差距，导致出口的背景下，心理距离的修订定义。我们讨论的主要结果和研究的局限性，提出进一步研究的途径，并概述管理的影响，管理心理距离的国际化战略。
Psychic distance is one of the most widely used, researched, and contentious constructs in the fields of international business and marketing. It has been applied to a variety of issues, often leading to inconsistent and conflicting results. In response to this problem, this study critically focuses on the construct of perceptual psychic distance and identifies the weaknesses and inconsistencies across major existing empirical studies regarding the conceptualization, operationalization, and measurement of psychic distance. We employ a grounded theory-based qualitative empirical study with export managers in French manufacturing companies to fill in the gaps identified in this evaluation, leading to a revised definition of psychic distance in the context of exporting. We discuss the major results and the limitations of the study, propose avenues for further research, and outline managerial implications for managing psychic distance in the internationalization strategy.