Exploiting psychology and social behavior for game stickiness
Exploiting psychology and social behavior for game stickiness
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利用心理学和社会行为来提高游戏粘性
DOI：
10.1145/3239544
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发表时间：
2018
影响因子：
22.7
通讯作者：
Luyi Xu
中科院分区：
文献类型：
--
作者：
Luyi Xu
电子游戏的营销越来越依赖于社交。腾讯是一家综合企业，2017年的收入（219亿美元）超过了动视暴雪（70.7亿美元）、艺电（48.45亿美元）、育碧（17.04亿美元）和Take Two Interactive（17.79亿美元）的收入总和。腾讯通过其门户网站QQ和移动聊天服务b微信吸引了数千万用户，并将他们吸引到它的在线游戏中。例如，腾讯的多人在线对战游戏《英雄联盟》就是通过腾讯在PC平台上运营的《英雄联盟》多人在线对战游戏来吸引玩家的。社会化在中国电子游戏中的突出作用引起了计算机科学家的特别关注。一些新闻出版物将2017年称为“人工智能年”，标志着人机交互的转变。网易就是一个很好的例子。网易公司成立于1997年，是一家领先的互联网公司，提供以内容、社区、通信和电子商务为中心的在线服务。它于2001年进入网络游戏领域，
Psychology| DOI: 10.1145/3239544 keting of video games increasingly relies on socialization. Tencent, a conglomerate with greater revenues in 2017 ($21.9 billion) than the combined revenues of Activision Blizzard ($7.07 billion), Electronic Arts ($4.845 billion), Ubisoft ($1.704 billion), and Take Two Interactive ($1.779 billion), touches tens of millions of users via its Web portal QQ and mobile chat service WeChat, and attracts them to its online games. For example, players are drawn to Tencent’s multiplayer online battle game Arena of Valor through the company’s operation of the League of Legends multiplayer online battle arena game on the PC platform. Socialization’s prominent role in Chinese video games has attracted special attention from computer scientists. Several news publications labeled 2017 the “Year of Artificial Intelligence,” marking a transformation in humancomputer interaction. A good example of this can be seen in NetEase. NetEase, Inc., founded in 1997, is a leading Internet company providing online services centered on content, community, communications, and e-commerce. It entered online gaming in 2001,