Adapting Healthy Eating Messages to Personality
Adapting Healthy Eating Messages to Personality
复制标题
使健康饮食信息适应个性
DOI：
10.1007/978-3-319-55134-0_10
复制
发表时间：
2017
影响因子：
4.4
通讯作者：
N. Oren
中科院分区：
文献类型：
--
作者：
R. Thomas;Judith Masthoff;N. Oren
本文认为，有说服力的信息-在健康饮食领域-应传达给不同的个性类型的个人。在人格评估之后，受试者想象自己处于一个场景中，并评估使用Cialdini的说服原则构建的信息的有效性。我们的研究结果表明，利用权威原则的信息在一系列人格类型中是最有效的。此外，性格对信息的说服力有统计学上的显著影响，“认真”的受试者比其他人更愿意被说服。最后，我们发现积极的框架信息比消极的更受欢迎。我们还发现了一些人格特质和Cialdini的原则和说服力框架之间的交互作用。
This paper considers how persuasive messages – within the healthy eating domain – should be communicated to individuals with different personality types. Following a personality assessment, subjects imagined themselves in a scenario and evaluated the effectiveness of messages constructed using Cialdini’s principles of persuasion. Our results suggest that messages exploiting the principle of authority are the most effective across a range of personality types. In addition, personality had a statistically significant impact on the persuasiveness of messages, with “conscientious” subjects more willing to be persuaded than others. Finally, we found that positively framed messages were more preferred than negatively ones. We also found some interaction effects between personality traits and Cialdini’s principles and framing on persuasiveness.