The unconscious side of Facebook: Do online social network profiles leak cues to users’ implicit motive dispositions?
The unconscious side of Facebook: Do online social network profiles leak cues to users’ implicit motive dispositions?
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DOI：
10.1007/s11031-017-9663-1
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发表时间：
2017-12
影响因子：
4.8
通讯作者：
Michael Dufner;Ruben C. Arslan;Jaap J. A. Denissen
中科院分区：
文献类型：
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作者：
Michael Dufner;Ruben C. Arslan;Jaap J. A. Denissen
在这项研究中，我们调查了动机倾向和在线社交网络（OSN）的个人资料内容之间的联系。我们通过自我报告和同伴报告评估了成就，归属和权力动机。此外，我们使用了投射测试和两个新的，影响为基础的措施（涉及影响评级和肌电图记录），以评估内隐动机的三个内容域。两名观察员独立编码动机特定的OSN内容。结果表明，自我报告与权力领域的OSN内容有关。同行报告和措施的内隐动机正相关的OSN内容跨动机域。在大多数情况下，内隐动机的措施仍然与OSN的内容调整后的自我和同行报告。这些结果表明，OSN配置文件可能会泄露用户的隐式动机的线索，用户自己和他们的同龄人都没有意识到。动机理论，动机评估和有针对性的在线广告的影响将进行讨论。
In this study we investigated the links between motive dispositions and online social network (OSN) profile content. We assessed the achievement, affiliation and power motives via self- and peer-report. In addition, we used a projective test and two novel, affect based measures (involving affect ratings and EMG recordings) to assess implicit motives in the three content domains. Two observers independently coded motive-specific OSN content. Results showed that self-reports were linked to OSN content for the power domain. Peer-reports and measures of implicit motives were positively linked to OSN content across motive domains. In most cases, measures of implicit motives were still linked to OSN content after adjusting for self- and peer-reports. These results indicate that OSN profiles may leak cues to users’ implicit motives, which neither users themselves nor their peers are aware of. Implications for motive theory, motive assessment, and targeted online advertising will be discussed.