The role of color and pattern as mediators of product selection.
The role of color and pattern as mediators of product selection.
复制标题
颜色和图案作为产品选择中介的作用。
DOI：
10.11183/jhe1972.15.13
复制
发表时间：
1986
期刊：
影响因子：
--
通讯作者：
Kokichi Takahashi
中科院分区：
文献类型：
--
作者：
M. Kojina;J. Hoken;Kokichi Takahashi
使用调查数据，从三个角度研究了电饭煲的设计偏好。首先，分析了影响设计偏好形成的关键设计元素色彩和图案的作用。一个显着的关系，观察到整体设计偏好和模式偏好，但没有设计和颜色偏好之间。第二，对设计的总体偏好与颜色和图案相关的七个属性之间的关系进行了研究，发现当被试被分为年龄组时，它们之间存在显着的相关性。因此，设计偏好可以被认为是由几个属性偏好。最后，颜色偏好方面的布和电饭煲进行了分析，以调查的电饭煲的情况下，颜色偏好的一些属性。电饭煲被发现比布更受颜色限制。
Design preference with respect to rice cookers was investigated from three viewpoints using survey data. First, the role of color and pattern, which are key design elements influencing the formation of design preference, were analysed. A significant relationship was observed between overall design preference and pattern preference, but not between design and color preferences. Second, the relationship between overall preference for a design and its seven attributes related to color and pattern was investigated and significant correlation was found between them when subjects were divided into age groups. Thus, design preference could be considered to consist of several attribute preferences. Finally, color preferences with respect to cloth and rice cookers were analysed in order to investigate some properties of color preference in the case of rice cookers. Rice cookers were found to be much more color-limited than cloth.