Facebook advertisements recruit parents of children with cancer for an online survey of web-based research preferences.
Facebook advertisements recruit parents of children with cancer for an online survey of web-based research preferences.
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DOI：
10.1097/ncc.0000000000000146
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发表时间：
2015-03
期刊：
影响因子：
2.6
通讯作者：
Gilmer MJ
中科院分区：
文献类型：
--
作者：
Akard TF;Wray S;Gilmer MJ
涉及患有危及生命的疾病的儿童及其家庭样本的研究面临重大挑战，包括样本量不足和多样性有限。社交媒体招募和基于网络的研究方法可能有助于解决这些挑战，但尚未在儿科癌症人群中进行探索。这项研究探讨了使用Facebook广告招募癌症儿童和青少年的父母照顾者的可行性。我们还通过调查癌症儿童的父母对研究方法的偏好和（B）他们电脑和手机的技术能力，探索了基于网络的视频记录在儿科姑息治疗人群中的可行性。Facebook的付费广告计划被用来招募目前患有癌症的儿童的父母照顾者，以完成关于研究偏好和技术能力的电子调查。广告活动产生了3，897，981次展示，导致1050次点击，总成本为1129.88美元。在284名接受筛查的人中，有106人符合资格。45名癌症儿童的照顾者完成了整个电子调查。家长们更喜欢网络和电子研究方法，并具有技术能力。报告了参与者的调查答复。Facebook是一个有用的，具有成本效益的方法，可以招募癌症儿童的父母照顾者的多样化样本。基于网络的视频记录和数据收集可能是可行的，可取的癌症儿童及其家庭的样本。基于网络的方法（例如，Facebook，Skype）可以加强护士和儿科肿瘤患者及其家属之间的沟通和访问。
Studies involving samples of children with life-threatening illnesses and their families face significant challenges, including inadequate sample sizes and limited diversity. Social media recruitment and web-based research methods may help address such challenges yet have not been explored in pediatric cancer populations. This study examined the feasibility of using Facebook ads to recruit parent caregivers of children and teens with cancer. We also explored the feasibility of web-based video recording in pediatric palliative care populations by surveying parents of children with cancer regarding (a) their preferences for research methods and (b) technological capabilities of their computers and phones. Facebook's paid advertising program was used to recruit parent caregivers of children currently living with cancer to complete an electronic survey about research preferences and technological capabilities. The advertising campaign generated 3,897,981 impressions which resulted in 1050 clicks at a total cost of $1129.88. Of 284 screened individuals, 106 were eligible. Forty-five caregivers of children with cancer completed the entire electronic survey. Parents preferred and had technological capabilities for web-based and electronic research methods. Participant survey responses are reported. Facebook was a useful, cost-effective method to recruit a diverse sample of parent caregivers of children with cancer. Web-based video recording and data collection may be feasible and desirable in samples of children with cancer and their families. Web-based methods (e.g., Facebook, Skype) may enhance communication and access between nurses and pediatric oncology patients and their families.