The effect of breast cancer awareness month on internet search activity--a comparison with awareness campaigns for lung and prostate cancer.
The effect of breast cancer awareness month on internet search activity--a comparison with awareness campaigns for lung and prostate cancer.
复制标题
乳腺癌宣传月对互联网搜索活动的影响——与肺癌和前列腺癌宣传活动的比较。
DOI：
10.1186/1471-2407-11-442
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发表时间：
2011-10-12
期刊：
影响因子：
3.8
通讯作者：
Kerin MJ
中科院分区：
文献类型：
--
作者：
Glynn RW;Kelly JC;Coffey N;Sweeney KJ;Kerin MJ
这项工作的目的是评估每年的乳腺癌宣传活动对互联网搜索活动的影响，并将这些影响与前列腺癌和肺癌的类似活动进行比较。我们进一步旨在评估2004年至2009年期间与所有三种肿瘤相关的在线活动的总体水平。Google Insights for Search被用来检查2004年1月至2009年12月（6年）期间所有Google域名中“乳腺癌”一词的搜索趋势。在同一时期，还分析了所有领域中“前列腺癌”和“肺癌”的搜索趋势，并将这些趋势与“乳腺癌”的搜索趋势进行了比较。进行重复测量ANOVA和Tukey事后分析以评估活性的显著差异。每年10月，与乳腺癌有关的在线活动不断增加。与肺癌或前列腺癌相比，乳腺癌的背景活动水平显着更高（p < 0.001），10月份的活动比其他恶性肿瘤的同等活动更有效地刺激了在线活动（p < 0.001）。每年一度的乳腺癌宣传活动在刺激在线活动方面证明是有效的，并可能为其他癌症宣传活动提供有用的经验教训。
This work aimed to assess the effects of the annual breast cancer awareness campaign on internet search activity, and to compare these effects with those of similar campaigns in prostate and lung cancer. We further aimed to assess overall levels of online activity relating to all three neoplasms between 2004 and 2009. Google Insights for Search was employed to examine search trends for the term "breast cancer", across all Google domains between January 2004 and December 2009 (6 years). Search trends for both "prostate cancer" and "lung cancer" across all domains were also analysed for the same period, and these trends were compared with those for "breast cancer". Repeated measures ANOVA and Tukey post-hoc analyses were performed to assess for significant differences in activity. Increased levels of online activity relating to breast cancer are consistently generated each October. There is a significantly higher level of background activity in breast cancer compared with that in lung or prostate cancer (p < 0.001), and the October campaign stimulates online activity more effectively than equivalent campaigns for these other malignancies (p < 0.001). The annual breast cancer awareness campaign is proving effective in stimulating online activity and may hold useful lessons for other cancer awareness initiatives.
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影响因子：
3.7
作者：
Glynn RW;Chin JZ;Kerin MJ;Sweeney KJ
通讯作者：
Sweeney KJ
DOI：
10.1093/jnci/87.10.720
发表时间：
1995-05-17
期刊：
JOURNAL OF THE NATIONAL CANCER INSTITUTE
影响因子：
--
作者：
BLACK, WC;NEASE, RF;TOSTESON, ANA
通讯作者：
TOSTESON, ANA
影响因子：
8.8
作者：
Macdonald, S;Macleod, U;Mitchell, E
通讯作者：
Mitchell, E
DOI：
10.1056/nejmp0900702
发表时间：
2009-05-21
期刊：
The New England journal of medicine
影响因子：
--
作者：
Brownstein JS;Freifeld CC;Madoff LC
通讯作者：
Madoff LC
影响因子：
3.5
作者：
Jacobsen, Grant D.;Jacobsen, Kathryn H.
通讯作者：
Jacobsen, Kathryn H.