The 'hit' phenomenon: a mathematical model of human dynamics interactions as a stochastic process
The 'hit' phenomenon: a mathematical model of human dynamics interactions as a stochastic process
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DOI：
10.1088/1367-2630/14/6/063018
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发表时间：
2012-06-14
影响因子：
3.3
通讯作者：
Yoshida, Narihiko
中科院分区：
文献类型：
--
作者：
Ishii, Akira;Arakaki, Hisashi;Yoshida, Narihiko
社会娱乐中的“命中”现象的数学模型是作为一个随机过程的人类动力学相互作用。该模型仅使用广告预算时间分布作为输入，并使用由社交网络系统上的帖子表示的口碑（WOM）作为数据与计算结果进行比较。时间的单位是天。口碑在时间上的分布与收入在时间上的分布非常接近。基于数学模型对日本电影市场的计算与实际收入分布在时间上吻合得很好。
A mathematical model for the 'hit' phenomenon in entertainment within a society is presented as a stochastic process of human dynamics interactions. The model uses only the advertisement budget time distribution as an input, and word-of-mouth (WOM), represented by posts on social network systems, is used as data to make a comparison with the calculated results. The unit of time is days. The WOM distribution in time is found to be very close to the revenue distribution in time. Calculations for the Japanese motion picture market based on the mathematical model agree well with the actual revenue distribution in time.