Manufacturer benefits from information integration with retail customers
Manufacturer benefits from information integration with retail customers
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DOI：
10.1287/mnsc.1030.0182
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发表时间：
2004-04-01
影响因子：
5.4
通讯作者：
Ofek, E
中科院分区：
文献类型：
--
作者：
Kulp, SC;Lee, HL;Ofek, E
制造商和零售商之间的信息集成努力，以信息共享，同步补货，协同产品设计和开发的形式，被认为是提高供应链绩效的主要手段。本文开发了一个概念框架，涉及信息集成的举措，制造商的盈利能力。该框架允许这些举措影响库存管理和增加收入的措施，从而增加制造商的利润率，或直接影响利润率。通过对食品和消费品包装行业的广泛调查，我们实证检验了这一框架。分析表明，不同的集成技术与制造商的性能。供应商管理库存（VMI）形式的补货合作计划与制造商利润率直接呈正相关，而新产品和服务的合作与中间绩效指标呈正相关。具体来说，后一种形式的合作允许制造商收取更高的批发价格，有趣的是，与较低的零售商，因此制造商，缺货。相比之下，在处理过剩和有缺陷的零售商库存方面的合作（即，逆向物流）导致制造商平均缺货水平较高。仅共享库存水平或客户需求的信息与较高的制造商绩效指标相关联，达到一定程度;相对于那些实现低于行业平均盈利能力的制造商，共享此信息在实现行业平均盈利能力的制造商中普遍存在。本文解释了这些结果的背景下开发的概念框架，并讨论了供应链合作伙伴之间的有效协调的管理影响。
Information integration efforts between manufacturers and retailers, in the form of information sharing, synchronized replenishment, and collaborative product design and development, have been cited as major means to improve supply chain performance. This paper develops a conceptual framework that relates information-integration initiatives to manufacturer profitability. The framework allows such initiatives to impact inventory management and revenue-enhancing measures that, in turn, increase manufacturer profit margins, or affect profit margins directly. Through an extensive survey in the food and consumer packaged goods industry, we empirically examine this framework. The analysis reveals that the various integration techniques are differentially associated with manufacturer performance. Collaborative planning on replenishment, in the form of vendor-managed inventory (VMI), is directly and positively related to manufacturer margins, while collaboration on new products and services is positively related to intermediate performance measures. Specifically, this latter form of collaboration allows the manufacturer to charge higher wholesale prices and, interestingly, is associated with lower retailer, and consequently manufacturer, stockouts. In contrast, collaboration on the handling of excess and defective retailer inventory (i.e., reverse logistics) results in higher manufacturer stock-out levels, on average. Solely sharing information on either inventory levels or customer needs is associated with higher manufacturer performance measures up to a certain point; sharing this information is prevalent among manufacturers that achieve industry-average profitability relative to those that achieve below industry-average profitability. The paper explains these results in the context of the conceptual framework developed and discusses the managerial implications for effective coordination between supply chain partners.