Stage-gate project management processes as professional communication practice: Connecting technical and marketing communication in new product development
Stage-gate project management processes as professional communication practice: Connecting technical and marketing communication in new product development
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作为专业沟通实践的阶段性项目管理流程：在新产品开发中连接技术和营销沟通
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
C. Kampf
中科院分区：
文献类型：
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作者：
L. Berggreen;C. Kampf
在创新和产品开发的阶段项目管理流程中可以看到技术沟通和企业沟通领域之间的互动。本文提出，将阶段项目管理流程视为交互空间，为理解技术沟通如何与其他组织沟通流程交互提供了机会。它还提供了一个了解阶段-关口流程作为项目管理沟通一部分的机会。本研究采用了对丹麦首席执行官的项目管理流程和嵌入式沟通实践的采访。我们介绍阶段性项目管理沟通流程，并专注于协调文献和首席执行官访谈的分析。研究结果表明，在阶段-关口沟通流程中，技术沟通位于一个组织所谓的“营销圈”中，展示了技术沟通、营销和对业务流程的理解之间的联系。我们认为，技术传播作为一个领域，将受益于理解技术传播和营销传播过程如何在阶段门项目传播环境中交织在一起。我们建议像营销圈这样的模型可以用于教授项目构思过程，并为技术传播和工程传播的学生介绍阶段决策模型的实践。
An interaction between the fields of technical communication and corporate communication can be seen in Stage-Gate Project Management processes for innovation and product development. This paper proposes that approaching Stage Gate Project Management processes as a space of interaction, offers an opportunity for understanding how technical communication interacts with other organizational communication processes. It also offers an opportunity for understanding Stage-Gate processes as part of project management communication. This study uses interviews about Project Management processes and embedded communication practices from Danish CEO. We introduce stage-gate project management communication processes, and focus on coordinating analysis from literature and CEO interviews. Findings demonstrate that in Stage-Gate Communication processes, technical communication is situated in what one organization called " The marketing circle," demonstrating a connection between technical communication, marketing, and understanding of business processes. We argue that technical communication, as a field, would benefit from understanding how technical communication and marketing communication processes are intertwined in Stage Gate Project Communication contexts. We suggest that a model such as the Marketing Circle can be useful for teaching project conception processes and introducing the practice of stage-gate decision models for both technical communication and engineering communication students.