Personalization of mail surveys for general public and populations with a group identity: Results from nine studies
Personalization of mail surveys for general public and populations with a group identity: Results from nine studies
复制标题
DOI：
10.1526/003601107782638693
复制
发表时间：
2007-12-01
期刊：
影响因子：
2.3
通讯作者：
Burke, Bryan
中科院分区：
文献类型：
--
作者：
Dillman, Don A.;Lesser, Virginia;Burke, Bryan
个性化对邮件调查响应率的影响在9项研究中进行了研究，其中包括在几种研究条件下的17项比较。在五个农业实验站的多个实验中对这个变量进行了研究，因为以前的研究结果相互矛盾，并且担心个性化的有效性可能会随着时间的推移而下降。结果显示，虽然对一般公众调查的反应似乎在所有治疗组中都略有增加，但对群体身份（例如，亲爱的俄勒冈州加德纳或亲爱的亚视业主）是受雇于解决求职信的受访者。个性化似乎仍然有助于改善对公众的调查。
The effect of personalization on mail survey response rates was examined in nine studies that included 17 comparisons under several research conditions. A study of this variable across multiple experiments in five agricultural experiment stations was undertaken because of conflicting results from previous research and from concern that the effectiveness of personalization might have decreased over time. Results show that, while response to general public surveys appeared to increase modestly across all treatment groups, there was no positive effect for populations in which a group identity (e.g., Dear Oregon Gardner or Dear ATV Owner) is employed to address respondents in cover letters. Personalization appears to remain useful for improving response in surveys of the general public.