The television text: Spectatorship, ideology, and the organization of consent
The television text: Spectatorship, ideology, and the organization of consent
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DOI：
10.1080/07393180128093
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发表时间：
2001-12-01
影响因子：
1
通讯作者：
Bagley, G
中科院分区：
文献类型：
--
作者：
Bagley, G
电视接收研究中普遍存在的两极分化问题是，无论是定量的还是定性的，单独考虑的方法都不能提供一个完整的理解。看电视既是个人的，也是集体的。因此，本文提出了一个分析框架，综合了在接受研究中没有传统请求的替代方法，其中包括葛兰西的同意理论，它为这两种考虑确定了一个合乎逻辑的和合理的空间，一种解释个人和集体力量在文化和电视接受中不断发挥作用的起起落落的方法。
The problem with popular polarizations in television reception research is that either quantitative or qualitative methodologies considered separately fails to render a complete understanding. Television viewing is both individual and collective. Thus this paper proposes an analytical framework synthesized from alternate approaches not conventionally petitioned in reception research, among them Gramsci's consent theory, which identifies a logical and justifiable space for both considerations, a means of accounting for the ebbs and flows of both individual and collective forces continuously at work in culture and in television reception.