Entry order as a consideration for innovation strategies
Entry order as a consideration for innovation strategies
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DOI：
10.1038/nrd2009
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发表时间：
2006-04-01
影响因子：
120.1
通讯作者：
Cohen, FJ
中科院分区：
文献类型：
--
作者：
Cohen, FJ
先前的研究已经定义了市场进入秩序对商业成功的影响，这取决于基础技术的属性、技术改进的变化率、消费者对这些属性的期望以及未满足需求的程度。对药品销售数据的分析表明，药品的商业成功也受到类似力量的影响。这些发现对创新战略具有重要的启示意义。
Prior studies have defined an effect of market entry order on commercial success that depends on attributes of the underlying technology, the rate of change in technology improvement, consumer expectations of these attributes and the degree of unmet demand. Analyses of pharmaceutical sales data suggest that the commercial success of drugs is subject to similar forces. These findings have important implications for innovation strategies.