Agent-based simulation applications in marketing research: an integrated review
Agent-based simulation applications in marketing research: an integrated review
复制标题
营销研究中基于代理的模拟应用：综合综述
DOI：
10.1057/jos.2013.21
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发表时间：
2014
影响因子：
2.5
通讯作者：
L. Yilmaz
中科院分区：
文献类型：
--
作者：
Ashkan Negahban;L. Yilmaz
基于Agent的仿真已被用于研究各种复杂的社会系统。本文提出了一个全面的和多维的分析结果，基于代理的建模和仿真在市场营销中的应用。论文的评价方面的类型的互动和沟通渠道，个人的认知决策风格，社会系统结构，应用领域，目标的模拟研究，和其他模型的属性。此外，网络分析和文本挖掘方法作为两种新的方法来建立文献的现状，揭示文献的趋势，差距和优势。各种新兴的现象和重要的发现，从应用基于代理的模拟在不同领域的营销也进行了讨论。最后，文献分析的结果，使未来的研究建议，提供了一个架构的概念模型设计和一般准则，以增加在营销领域的基于代理的模型的可信度。
Agent-based simulation has been used to study a wide variety of complex and social systems. This paper presents the results of a comprehensive and multi-dimensional analysis of the application of agent-based modelling and simulation in marketing. Papers are evaluated with respect to types of interaction and communication channels, individual cognitive decision-making styles, social system structures, application area, goals of the simulation study, and other model properties. Furthermore, network analysis and text-mining methods are employed as two novel approaches to establish the current state of the literature and reveal literature trends, gaps, and strengths. Various emergent phenomena and important findings from the application of agent-based simulation in different areas within marketing are also discussed. Finally, the results of the literature analysis are used to make future research recommendations by providing an architecture for conceptual model design and general guidelines to increase the credibility of agent-based models in the marketing domain.