Risk as Feelings
Risk as Feelings
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DOI:
10.1037/0033-2909.127.2.267
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发表时间:
2001-02
期刊:
影响因子:
--
通讯作者:
George Loewenstein;Elke U. Weber;Christopher K. Hsee
中科院分区:
文献类型:
--
作者:
George Loewenstein;Elke U. Weber;Christopher K. Hsee
Virtually all current theories of choice under risk or uncertainty are cognitive and consequentialist. They assume that people assess the desirability and likelihood of possible outcomes of choice alternatives and integrate this information through some type of expectation-based calculus to arrive at a decision. The authors propose an alternative theoretical perspective, the risk-as-feelings hypothesis, that highlights the role of affect experienced at the moment of decision making. Drawing on research from clinical, physiological, and other subfields of psychology, they show that emotional reactions to risky situations often diverge from cognitive assessments of those risks. When such divergence occurs, emotional reactions often drive behavior. The risk-as-feelings hypothesis is shown to explain a wide range of phenomena that have resisted interpretation in cognitive-consequentialist terms.