Newness and heritage in business networks: Case analysis of university spin-offs
Newness and heritage in business networks: Case analysis of university spin-offs
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商业网络的新颖性和传统性：大学衍生企业的案例分析
DOI：
10.1016/j.indmarman.2017.12.013
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发表时间：
2017
影响因子：
10.3
通讯作者：
M. Milanesi
中科院分区：
文献类型：
--
作者：
S. Guercini;M. Milanesi
这篇论文的主要目的是分析大学衍生产品(USO)背景下的新颖性和传承性，以及它可能采取的形式。这项实证研究基于意大利一所大学产生的两个USO案例。案例分析深入调查了在哪些情况下，新颖性可以被视为一种资产而不是一种负债，并揭示了遗产的作用以及它与源自学术背景的衍生产品中的新颖性之间的关系。这份文件对关于新是被视为一种负债还是被视为一种资产的文献做出了贡献，并加强了我们在普遍定期审议的背景下对遗产的理解。这项研究也与工业营销文献有关，因为它阐述了商业网络中的新鲜性和传统性，并提供了更好地理解这两个概念以及它们如何联系的潜力。这篇论文论证了传统和新之间的相互作用的存在，这表现在遗产的维度对新的维度的缓解效果：当遗产的程度(在其各个维度)是显著的时，新的影响在现有网络的变化方面是有限的，反之亦然。
The paper's main purpose is to analyse newness and heritage, and what form it may take, in the context of university spin-offs (USOs). The empirical research is based on two cases of USOs generated from an Italian university. The case analysis provides an in-depth investigation of the conditions under which newness can be considered an asset rather than a liability, and sheds light on the role of heritage and how it is related to newness in spin-offs originating in an academic setting. The paper contributes to the literature on whether newness is to be considered a liability or an asset and enhances our understanding of heritage in the context of USOs. The study is also relevant to industrial marketing literature, as it addresses newness and heritage in business networks and affords the potential to better understand the two concepts and how they are linked. The paper demonstrates the existence of an interplay between heritage and newness that is manifest in the mitigating effects of the dimensions of heritage on those of newness: when the degree of heritage (in its various dimensions) is significant, the effects of newness are limited in terms of changes to the existing network, and vice versa.