Framing behavioural approaches to understanding and governing sustainable tourism consumption: beyond neoliberalism, “nudging” and “green growth”?

Framing behavioural approaches to understanding and governing sustainable tourism consumption: beyond neoliberalism, “nudging” and “green growth”?
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DOI:
10.1080/09669582.2013.815764
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发表时间:
2013-09
影响因子:
9
通讯作者:
C. Hall
C. Hall
中科院分区:
管理学3区
文献类型:
--
作者:
C. Hall

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本文确定了三种不同的方法来理解与可持续旅游流动性和消费有关的行为:功利主义方法、社会/心理方法和提供系统/制度方法。每一种方法都基于对影响消费者可持续发展行为的因素的不同假设。这些假设不仅影响改变行为的政策工具的选择,而且还与不同的治理模式有关。关于人类行为和行为变化以及干预和治理模式的假设是相互关联和相辅相成的,是政策范例。未能认识到社会结构在影响行为方面的重要性,造成了一种路径依赖,即可持续旅游流动性的解决方案只在占主导地位的治理和行为范式中被接受。将供应制度中的结构和机构确定为需要非市场干预和(或)重大制度改革的可持续性问题的其他政策选择和学术研究被视为政策进程的边缘问题或被忽视。结论是,如果要及时向旅游流动的社会技术系统进行可持续的过渡,就必须采用所有三种不同的方式来处理消费者行为。
Three different sets of approaches to understanding behaviour with respect to sustainable tourism mobility and consumption are identified in this paper: the utilitarian, social/psychological and the systems of provision/institutional approach. Each is based on different sets of assumptions on the factors that affect consumer sustainability behaviour. These assumptions not only affect the selection of policy tools to change behaviours but are also related to different modes of governance. Assumptions with respect to human behaviour and behavioural change and modes of intervention and governance are interrelated and mutually reinforcing and act as policy paradigms. Failure to recognise the importance of social structures in affecting behaviour has created a path dependency in which solutions to sustainable tourism mobility are only accepted within the dominant governance and behavioural paradigm. Other policy options and academic research that identify structures and institutions in systems of provision as a sustainability problem that requires non-market intervention and/or significant system change are regarded as marginal to the policy process or are ignored. It is concluded that all three different ways of approaching consumer behaviour are required if a sustainable transition to the socio-technological system of tourism mobility is to be made in a timely manner.