New approaches to promoting sanitation in rural Bangladesh
New approaches to promoting sanitation in rural Bangladesh
复制标题
促进孟加拉国农村环境卫生的新方法
DOI：
--
复制
发表时间：
2000
期刊：
影响因子：
--
通讯作者：
M. Galway
中科院分区：
文献类型：
--
作者：
M. Galway
1997年，孟加拉国政府在联合国儿童基金会（儿童基金会）的协助下，通过其公共卫生工程部，开始了一个为期一年半的进程，以制定一个更系统的办法来促进农村地区的卫生设施。为此，与一家社会营销机构签订了合同，以制定一项全面的多媒体、多层次传播战略。开发了各种宣传材料，包括为低成本卫生环和平板的私营部门生产商提供创新的营销工具，以创造消费者需求。公共卫生和环境部和儿童基金会改进了其社会动员办法，包括开始利用非政府组织促进外地一级的活动。这一做法具有重要意义，因为它标志着政府战略的转变和对私营部门作用的进一步承认。新的宣传和社会动员战略将于2000年年中开始执行。
In 1997, the Government of Bangladesh, through its Department of Public Health Engineering (DPHE), with assistance from the United Nations Children's Fund (UNICEF), embarked on a year-and-a-half process to develop a more systematic approach to promoting sanitation in rural areas. To this end, a social marketing agency was contracted to develop a comprehensive multimedia, multilevel communication strategy. Various communication materials were developed, including innovative marketing tools for private sector producers of low-cost sanitary rings, and slabs to generate consumer demand. DPHE and UNICEF revamped their approach to social mobilization, including instituting the use of nongovernmental organizations (NGOs) to facilitate field-level activities. This approach is of significance, as it signals a shift in Government strategy, and an increased recognition of the role of the private sector. Implementation of the new communication, and social mobilization strategy will begin in mid-2000.