Multilingual Online Communications in Corporate Websites: Cases of Romanian Dental Practices and Their Application to Health Tourism
Multilingual Online Communications in Corporate Websites: Cases of Romanian Dental Practices and Their Application to Health Tourism
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企业网站多语言在线交流：罗马尼亚牙科诊所案例及其在健康旅游中的应用
DOI：
10.1007/978-3-319-27528-4_13
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发表时间：
2016
期刊：
影响因子：
--
通讯作者：
A. Kavoura
中科院分区：
文献类型：
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作者：
F. Constantin;A. Kavoura
对于现代公民来说，健康是一个持续且近乎痴迷的问题。全球化进程消除了物理界限并允许人员流动，有利于健康旅游的发展，健康旅游已经真正蓬勃发展，并成为一种非常有趣的社会和经济现象。在此背景下，由于其具有竞争力的价格和服务质量，牙科保健旅游业开始在罗马尼亚等国家得到巩固。因此，这种环境下的交流必须适应新的形式，适应潜在外国患者的需求，成为国际交流。牙科领域与提供在线通信以接触潜在客户相关的有限研究为这一探索性研究提供了基础。本研究采用内容分析来探索罗马尼亚跨境地区牙科诊所的评级网站。研究结果揭示了确保信息功能的功能，但能够通过多语言在线交流提高跨国界牙科诊所的可见性。
Health is for the modern citizen an ongoing and almost obsessive concern. The process of globalization, which dissolved physical boundaries and allowed the mobility of people, favored the development of health tourism which has seen a real boom and became a social and economic phenomenon that is extremely interesting. In this context, dental care tourism begins to solidify in countries like Romania, because of its competitive price and the quality of services. Therefore, the communication in this environment has to adapt by its new forms, with the demands of potential foreign patients and become an international communication. The limited research in the dental field associated with the provision of online communication in order to reach potential customers offers ground to this exploratory research. This study employs content analysis to explore rated websites of dental practices of the cross-border region of Romania. Findings reveal features that ensure the informative function but which are able to increase the visibility of the dental practices across national borders through multilingual online communication.