Firm resources, cultural distance and simultaneous international expansion in the retail sector
Firm resources, cultural distance and simultaneous international expansion in the retail sector
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零售业的公司资源、文化距离和同步国际扩张
DOI：
10.1016/j.ibusrev.2017.05.010
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发表时间：
2018
影响因子：
8.7
通讯作者：
G. Batsakis
中科院分区：
文献类型：
--
作者：
A. Mohr;G. Batsakis
尽管许多公司同时向多个新市场扩张，但我们对公司为什么选择这种国际扩张而不是依次进入新市场知之甚少。借鉴资源为基础的观点（RBV），我们认为，为了同时进行国际扩张的企业必须能够利用无形资产，财务实力雄厚，并有国际经验，使他们能够减少和/或承担压力的管理资源，时间压缩不经济和成本，同时进入多个新的海外市场。我们还预计，这些协会的力量将受到公司母国和新进入国家之间的文化距离的影响。我们对2003-2012年期间102家零售商销售业务的国际扩张进行了分析，在此期间，这些零售商先后或同时进入了总共836个海外市场，这在很大程度上支持了我们的假设。我们的研究强调了RBV的有用性，了解同时国际扩张作为一个重要的现象，迄今为止，只有很少的学术关注。
Despite the fact that many firms simultaneously expand into multiple new markets, we know very little about why firms choose this type of international expansion instead of sequentially entering new markets. Drawing on the resource-based view (RBV) we argue that in order to engage in simultaneous international expansion firms have to be able to draw on intangible assets, be financially strong, and have international experience that will enable them to reduce and/or shoulder the strains on managerial resources, time compression diseconomies and costs of simultaneously entering multiple new overseas markets. We further expect the strength of these associations to be moderated by the cultural distance between a firm’s home country and newly entered countries. Our analysis of the international expansion of the sales operations of 102 retailers over the period 2003–2012, during which these retailers sequentially or simultaneously entered into a total 836 overseas markets, largely supports our hypotheses. Our study underlines the usefulness of the RBV for understanding simultaneous international expansion as an important phenomenon that has received only scant scholarly attention to date.