Rethinking corporate social responsibility under contemporary capitalism: Five ways to reinvent CSR
Rethinking corporate social responsibility under contemporary capitalism: Five ways to reinvent CSR
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反思当代资本主义下的企业社会责任：重塑企业社会责任的五种方法
DOI：
10.1111/beer.12414
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发表时间：
2022
期刊：
影响因子：
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通讯作者：
Rebecca Chunghee Kim
中科院分区：
文献类型：
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作者：
Rebecca Chunghee Kim
对企业社会责任的怀疑正在增加。关于企业社会责任的管理研究往往侧重于企业社会责任实践的积极成果，例如财务绩效的提高和最佳实践商业案例。人们很少关注企业社会责任为何受到围攻。本文认为，企业社会责任与资本主义的实践方式密切相关，而不良的企业社会责任成果往往是当代资本主义的五个“缺点”造成的：私利失控、季度聚焦、精英导向、数量导向和单一模式资本主义。为了证明这一点，我采用了两阶段方法：“诊断”阶段，调查资本主义当前面临的挑战及其如何影响企业社会责任；“临床”阶段，根据在亚洲商业环境中收集的定性数据集确定潜在的解决方案。拟议的解决方案为研究人员、从业者和政策制定者提供了概念化、设计和实施企业社会责任计划的方法，以更好地履行企业社会责任对企业和社会的承诺。基于这些结果，我总结了如何通过探索企业社会责任、现代资本主义和全球制度背景之间尚未充分研究的联系来加强企业社会责任研究的想法。
Skepticism toward CSR is increasing. Management research on CSR tends to focus on positive outcomes from the practice of CSR, such as enhanced financial performance and best practice business cases. Less attention is devoted to why CSR is under siege. This paper argues that CSR is intimately connected with the way that capitalism is practiced, and that poor CSR outcomes are often the result of five “shortcomings” of contemporary capitalism: runaway self‐interest, quarterly focus, elite orientation, volume orientation, and one‐pattern capitalism. To evidence this, I employ a two‐stage approach: a “diagnostic” stage that investigates current challenges facing capitalism and how they affect CSR, and a “clinical” stage that identifies potential solutions based on a qualitative data set collected in Asian business contexts. The proposed solutions suggest ways that researchers, practitioners, and policymakers can conceptualize, design, and implement CSR programs that better fulfill CSR’s promise to business and society. Based on these results, I conclude with ideas on how CSR research can be strengthened by exploring the under‐researched linkages among CSR, modern capitalism, and global institutional contexts.