Tobacco marketing awareness on youth smoking susceptibility and perceived prevalence before and after an advertising ban
Tobacco marketing awareness on youth smoking susceptibility and perceived prevalence before and after an advertising ban
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DOI：
10.1093/eurpub/ckn016
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发表时间：
2008-10-01
影响因子：
4.4
通讯作者：
Hastings, Gerard B.
中科院分区：
文献类型：
--
作者：
Moodie, Crawford;MacKintosh, Anne Marie;Hastings, Gerard B.
背景：《烟草广告和促销法》（TAPA）于2003年在英国实施。这项研究是第一个评估其对年轻人的影响，检查吸烟易感性（从未吸烟者中的吸烟意图）和三个英国横断面样本（年龄1116岁）在禁令出台前后的感知患病率。方法：在TAPA实施前（1999年和2002年）和实施后（2004年）进行了三次家庭调查（n = 1078，1121和1121）。结果：在三次浪潮中，烟草营销意识和感知流行率显着下降。更高水平的认识和感知的患病率与易感性增加，但直接措施的易感性保持稳定。结论：TAPA正在保护英国的年轻人免受烟草营销的影响，并降低感知的流行率，这两者都与易感性有关。三个波的磁化率的稳定性可能是最好的解释TAPA的部分实施在最终的调查点和时间，这些影响需要出现。然而，这项研究和以前的研究的证据表明，它们最终会出现。
Background: The Tobacco Advertising and Promotion Act (TAPA) was implemented in the United Kingdom in 2003. This study is the first to assess its impact on young people, examining smoking susceptibility (intention to smoke among never smokers) and perceived prevalence across three British cross-sectional samples (aged 1116) before and after the introduction of the ban. Methods: Three in-home surveys (n = 1078, 1121 and 1121) were conducted before (1999 and 2002) and after (2004) the implementation of the TAPA. Results: Significant declines in awareness of tobacco marketing and perceived prevalence occurred across the three waves. Higher levels of awareness and perceived prevalence were associated with increased susceptibility, but direct measures of susceptibility remained stable. Conclusions: The TAPA is protecting young people in United Kingdom from tobacco marketing and reducing perceived prevalence, both of which are linked to susceptibility. The stability of susceptibility across the three waves is probably best explained by both the partial implementation of TAPA at the final survey point and the time such effects take to emerge. The evidence from this and previous studies is, however, that, ultimately, they will appear.