When Does a Presidential Candidate Seem Presidential and Trustworthy? Campaign Messages Through the Lens of Language Expectancy Theory
When Does a Presidential Candidate Seem Presidential and Trustworthy? Campaign Messages Through the Lens of Language Expectancy Theory
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DOI：
10.1111/psq.12299
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发表时间：
2016-09-01
影响因子：
0.8
通讯作者：
Beatty, Michael J.
中科院分区：
文献类型：
--
作者：
Clementson, David E.;Pascual-Ferra, Paola;Beatty, Michael J.
总统候选人在不同的场合使用不同的语言强度。然而，文献并不清楚何时他们应该使用低强度或高强度的语言。我们应用语言期望理论和爱德华兹的总统影响力理论，在总统竞选期间的情况不同的情况。结果表明，语言强度和经济条件之间的显着相互作用。在支持说服理论应用于总统竞选的背景下，语言强度和环境的影响，每个依赖于对方。在紧急经济时期，人们认为总统候选人在使用高强度而不是低强度语言时更具总统气质和可信度。在经济稳定时期，人们认为总统候选人在使用低强度而不是高强度语言时更有保密性和可信度。
Presidential candidates use different language intensity in different situations. However, the literature is unclear as to when they should use low- or high-intensity language. We applied language expectancy theory and Edwards' theory of presidential influence to situations varying in circumstances during a presidential campaign. Results indicated significant interactions between language intensity and economic conditions. In support of theories of persuasion applied to presidential campaign contexts, the effects of language intensity and circumstances each depend on the other. During exigent economic times, people consider a presidential candidate to have more presidentiality and trustworthiness when using high- instead of low-intensity language. And during stable economic times, people consider a presidential candidate to have more presidentiality and trustworthiness when using low- instead of high-intensity language.