The evolving landscape of menstrual product advertisements in the United States: 2008-2018
The evolving landscape of menstrual product advertisements in the United States: 2008-2018
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DOI：
10.1080/07399332.2021.1884251
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发表时间：
2021-02-01
影响因子：
1.4
通讯作者：
Sommer, Marni
中科院分区：
文献类型：
--
作者：
Liu, Danting;Schmitt, Margaret;Sommer, Marni
随着月经产品广告在美国的发展，重要的是要了解广告信息，这已被证明会影响自尊和羞耻感，可能会影响今天的年轻人。我们通过一项调查（n = 198）和焦点小组（n = 21）分析了十年（2008-2018）的月经产品广告，其中包括大学和研究生年龄的成年人。出现了三个主题：强调女性气质和羞耻感;男性在月经过程中的存在和作用;种族、性别和体型包容性。广告向包容性信息的转变可能会积极影响年轻人对自己身体和月经的看法。
As menstrual product advertising evolves within the United States, it is important to understand how advertising messages, which have been shown to impact self-esteem and feelings of shame, may be influencing young people today. We analyzed menstrual product advertising over ten years (2008-2018) through a survey (n = 198) and focus groups (n = 21) with college and graduate student-aged adults. Three themes emerged: an emphasis on femininity and shame; the presence and role of men in the menstrual process; and racial, gender and body type inclusivity. Advertising shifts toward messages of inclusivity may positively influence young people's perceptions toward their bodies and menstruation.