A "nutrition label" for privacy
A "nutrition label" for privacy
复制标题
保护隐私的“营养标签”
DOI：
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
Robert W. Reeder
中科院分区：
文献类型：
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作者：
Patrick Gage Kelley;Joanna Bresee;L. Cranor;Robert W. Reeder
我们使用迭代设计流程来开发隐私标签，向消费者展示组织收集、使用和共享个人信息的方式。许多调查显示，消费者关心在线隐私，但目前提出网站隐私政策的机制并不成功。本研究通过创建可改善隐私政策的视觉呈现和可理解性的信息设计，解决了当前隐私政策的沟通和理解方面的差距。借鉴营养、警告和能源标签，以及创建标准化银行隐私通知的努力，我们提出了构建和完善隐私标签的流程。本文描述了我们的设计方法；两个焦点小组的调查结果；准确性、时间安排和喜爱程度来自对 24 名参与者进行的实验室研究。我们的研究结果表明，与现有的自然语言隐私政策相比，所提出的隐私标签可以让参与者更快速、更准确地查找信息，并提供更愉快的信息查找体验。
We used an iterative design process to develop a privacy label that presents to consumers the ways organizations collect, use, and share personal information. Many surveys have shown that consumers are concerned about online privacy, yet current mechanisms to present website privacy policies have not been successful. This research addresses the present gap in the communication and understanding of privacy policies, by creating an information design that improves the visual presentation and comprehensibility of privacy policies. Drawing from nutrition, warning, and energy labeling, as well as from the effort towards creating a standardized banking privacy notification, we present our process for constructing and refining a label tuned to privacy. This paper describes our design methodology; findings from two focus groups; and accuracy, timing, and likeability results from a laboratory study with 24 participants. Our study results demonstrate that compared to existing natural language privacy policies, the proposed privacy label allows participants to find information more quickly and accurately, and provides a more enjoyable information seeking experience.