Loyalty and Longevity in Audience Listening: Investigating Experiences of attendance at a Chamber Music Festival
Loyalty and Longevity in Audience Listening: Investigating Experiences of attendance at a Chamber Music Festival
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观众聆听的忠诚度和寿命：调查参加室内乐节的经历
DOI：
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发表时间：
2008
期刊：
影响因子：
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通讯作者：
C. P. Spencer
中科院分区：
文献类型：
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作者：
Stephanie E. Pitts;C. P. Spencer
目前，艺术组织及其营销部门非常担心古典音乐的听众在减少，但迄今为止，对长期听众的经历进行的调查很少，这可能会对听众的发展和保留产生深刻的见解。本文介绍了“圆形音乐”室内乐音乐节的案例研究，该音乐节为期三年，期间包括了主办弦乐四重奏的退休，新的常驻乐团的任命，以及观众态度和优先事项的相关变化。问卷调查和访谈数据揭示了听众在将忠诚度转移到新的乐团以及重新评估自己的聆听习惯和耐力方面所面临的挑战。讨论了个人聆听与听众集体成员之间的相互作用，并考虑了将古典音乐会观众理解为“粉丝”或“消费者”的可能性。
There is currently much concern among arts organizations and their marketing departments that audiences for classical music are in decline, yet there has been little investigation so far of the experiences of long-term listeners that might yield insights into audience development and retention. This paper presents a case study of the Music in the Round chamber music festival, conducted over a three-year period that included the retirement of the host string quartet, the appointment of a new resident ensemble, and associated changes in audience attitudes and priorities. Questionnaire and interview data revealed the challenges faced by audience members in shifting their loyalty to a new ensemble and reappraising their own listening habits and stamina. The interaction between individual listening and collective membership of an audience is discussed, and the potential considered for understanding classical concert-goers as ‘fans’ or ‘consumers’.