From Pink Slips to Pink Slime: Transforming Media Labor in a Digital Age

From Pink Slips to Pink Slime: Transforming Media Labor in a Digital Age
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从粉红纸条到粉红史莱姆:数字时代媒体劳动的变革

DOI:
10.1080/10714421.2015.1031996
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发表时间:
2015
期刊:
The Communication Review
影响因子:
--
通讯作者:
Nicole S. Cohen
Nicole S. Cohen
中科院分区:
--
文献类型:
--
作者:
Nicole S. Cohen

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本文考察了数字新闻业扩张中涉及的一些劳动过程,以评论数字时代新闻工作转型的性质和影响。具体来说,我调查了四种对传统新闻生产施加压力的做法:外包,无偿劳动,度量和测量以及自动化。虽然这些做法被不均衡地纳入主流新闻制作(在某些情况下仍然是边缘性的),但它们为寻求精简制作的媒体公司提供了可行的选择。借鉴劳动过程理论,我强调,媒体公司使用效率和合理化的战略,以降低劳动力成本。无偿劳动、机器人记者、算法和外包表明,媒体生产过程的变化并不是技术的必然结果,而是降低劳动力成本的战略,正如新闻业和技术变革的悠久历史所证明的那样。
This paper examines some of the labor processes involved inthe expansion of digital journalism to comment on the nature and implications of transformations in journalistic work in a digital age. Specifically, I survey four practices that stand out as putting pressure on traditional journalism production: outsourcing, unpaid labor, metrics and measurement, and automation. Although these practices are unevenly incorporated into mainstream news production (and in some cases are still marginal), they demonstrate viable options for media corporations seeking to streamline production. Drawing on labor process theory, I emphasize that media corporations use strategies of efficiency and rationalization to lower labor costs. Unpaid labor, robot reporters, algorithms, and outsourcing demonstrate that changes in the media production process are not the inevitable results of technology but, as the long history of journalism and technological change demonstrates, strategies for lowering labor costs.