Strategic Orientation and New Product Development Performance of Academic Spin-Offs: The Importance of Team Cohesion and Team Heterogeneity
Strategic Orientation and New Product Development Performance of Academic Spin-Offs: The Importance of Team Cohesion and Team Heterogeneity
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学术衍生品的战略定位和新产品开发绩效：团队凝聚力和团队异质性的重要性
DOI：
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发表时间：
2024
影响因子：
5.8
通讯作者：
Joanne Larty
中科院分区：
文献类型：
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作者：
D. Soetanto;Noelia Franco‐Leal;Joanne Larty
先前的研究强调了团队异质性和团队凝聚力在商业化活动中支持学术衍生产品的重要性。然而，很少有人深入了解的作用，战略导向，即速度，以市场和产品性能，在调节团队特征和市场绩效之间的关系，在新产品开发过程中。通过对105个学术衍生产品的分析，本文认为，团队异质性更有可能支持专注于产品性能的战略导向，而团队凝聚力则支持市场速度和产品性能。本文提供了理论和实践的建议，管理学术衍生产品的新产品的开发，特别是强调建立一个异质的团队，同时保持团队成员之间的凝聚力的重要性。
Prior studies have highlighted the importance of team heterogeneity and team cohesion in supporting academic spin-offs during their commercialization activities. However, there has been little insight into the role of strategic orientation, namely speed to market and product performance, in moderating the relationship between team characteristics and market performance in the new product development process. From the analysis of 105 academic spin-offs, this article suggests that team heterogeneity is more likely to support a strategic orientation focusing on product performance, whereas team cohesion supports both speed to market and product performance. This article provides both theoretical and practical recommendations for managing academic spin-offs for the development of new products, especially highlighting the importance of building a heterogeneous team while at the same time maintaining cohesion among team members.