Recruitment and Retention for Community-Based eHealth Interventions with Populations of Low Socioeconomic Position: Strategies and Challenges
Recruitment and Retention for Community-Based eHealth Interventions with Populations of Low Socioeconomic Position: Strategies and Challenges
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DOI：
10.1111/jcom.12008
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发表时间：
2013-02-01
影响因子：
7.9
通讯作者：
Viswanath, K.
中科院分区：
文献类型：
--
作者：
Nagler, Rebekah H.;Ramanadhan, Shoba;Viswanath, K.
鉴于持续存在的通信不平等，必须制定干预措施，改善服务不足人群的互联网和卫生知识。这些目标推动了“点击连接”项目，这是一个以社区为基础的电子健康干预措施，为社会经济地位低的计算机新手用户提供宽带互联网接入、培训课程、门户网站和技术支持。在这篇文章中，我们描述了用于招募和留住这一人群的战略，这些战略的预算影响，以及我们遇到的挑战和成功。结果表明，研究人员和参与者之间的个人联系和提供深入的技术支持是成功招募和保留的核心。这些投资对于实现电子保健对服务不足人群的承诺至关重要。
Given persistent communication inequalities, it is important to develop interventions to improve Internet and health literacy among underserved populations. These goals drove the Click to Connect project, a community-based eHealth intervention that provided novice computer users of low socioeconomic position with broadband Internet access, training classes, a Web portal, and technical support. In this article, we describe the strategies used to recruit and retain this population, the budgetary implications of such strategies, and the challenges and successes we encountered. Results suggest that personal contact between study staff and participants and provision of in-depth technical support were central to successful recruitment and retention. Such investments are essential to realize the promise of eHealth with underserved populations.