Using framing and credibility to incorporate exercise and fitness in individuals' lifestyle
Using framing and credibility to incorporate exercise and fitness in individuals' lifestyle
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DOI：
10.1108/07363760610674329
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发表时间：
2006-01-01
影响因子：
2.8
通讯作者：
Arora, Alisha
中科院分区：
文献类型：
--
作者：
Arora, Raj;Stoner, Charles;Arora, Alisha
目的 - 调查信息框架和信息可信度对一个人对锻炼和健身活动的态度和意图的影响。设计/方法/途径 - 136 名受访者参与了这项研究。采用 2 x 2 因子设计并使用多元方差分析 (MANOVA) 进行测试。研究结果 - 研究结果揭示了来源可信度对于影响锻炼和健身活动的态度和意图的重要性。此外，结果还揭示了当前生活方式对锻炼和健身活动的态度以及意向的重大影响。研究局限性/影响 - 研究结果表明，精心设计的信息对于接触和影响目标人群非常重要，尽管经过多年的公开声明和宣传，目标人群的锻炼活动基本上不受影响。实际影响 - 服务营销人员可以通过在信息中利用高度可信的来源来最有效地鼓励身体活动。如果无法获得高可信度来源，则应使用积极构建的消息。原创性/价值 - 消息框架和来源可信度的交互作用受到的研究关注有限，特别是在锻炼和健身背景下。
Purpose - To investigate the influence of message framing and message credibility on one's attitude and intention toward exercise and fitness activities.Design/methodology/approach - A sample of 136 respondents participated in the study. A 2 x 2 factorial design was utilized and tested using multivariate analysis of variance (MANOVA).Findings - The findings reveal the significance of source credibility for influencing both attitude and intention toward exercise and fitness activities. Additionally, the results reveal a significant impact of current lifestyle on attitude as well as intention toward exercise and fitness activities.Research limitations/implications - The findings suggest the importance of carefully designed messages to reach and affect a target population whose exercise activity has been largely unaffected despite years of public pronouncements and publicity.Practical implications - Service marketers could most effectively encourage physical activity by utilizing highly credible sources in their messages. if high credibility sources cannot be secured, positively framed messages should be used.Originality/value - The interaction effects of message framing and source credibility have received limited research attention, particularly in the exercise and fitness context.