The role for carsharing in medium to small-sized towns and in less-densely populated rural areas
The role for carsharing in medium to small-sized towns and in less-densely populated rural areas
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DOI：
10.1016/j.tra.2017.07.006
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发表时间：
2018-09-01
影响因子：
6.4
通讯作者：
Danielis, Romeo
中科院分区：
文献类型：
--
作者：
Rotaris, Lucia;Danielis, Romeo
汽车共享（CS）近期在全球范围内的强劲增长主要发生在大城市。我们探讨汽车共享在中小城镇以及人口密度较低的农村地区是否具有潜在作用。在大城市，汽车共享由以盈利为导向的大型公司提供，这些公司能够利用最先进的技术，提供高效灵活的服务，并制定高度差异化和定制化的价格。在人口密度较低的地区和中小城市，面临的挑战要大得多。由于一系列不利因素（较高的汽车保有量、更多的停车位、公共交通服务水平低、出租车服务少或没有等）导致需求较低，这就需要一种不同的汽车共享商业模式：更具社会导向性，让地方市政当局和公共交通运营商更多地参与进来提供服务，而且很可能价格优惠。本文报告了在意大利弗留利 - 威尼斯朱利亚地区进行的一项关于汽车共享潜在需求的调查结果，该地区以小城镇和人口密度较低的农村地区为特征，目前没有汽车共享服务。研究发现，需求不可忽视（持有驾照的人口中有3.7%），可能的用户是那些对汽车共享了解更多、有环保意识且年轻的人。与城市环境中更多是专业人士不同，他们在学生或失业人群中更为常见。还发现汽车共享将主要用于非通勤和较长距离的出行。
The recent strong growth of carsharing (CS) has taken place worldwide mainly in the large cities. We discuss whether there is a potential role for CS in medium to small-sized towns and in less densely populated rural areas. In large cities CS is provided by large profit oriented firms, capable of offering efficient and flexible services, using the most advanced technologies with highly differentiated and customized prices. In lower density areas and small-to-medium size cities the challenges are much greater. The lower demand resulting from a complex of unfavorable factors (higher car ownership level, larger parking availability, low public transport service, fewer or absent taxi service and so on) requires a different business model for the provision of CS: more socially oriented, with a greater involvement of local municipalities and public transport operators to offer a service, most likely at favorable prices. The paper reports the results drawn from a survey on the potential demand for CS conducted in the Friuli Venezia Giulia region, Italy, a region characterized by small-sized towns and less-densely populated rural areas where CS is not currently offered. It is found that there is a not negligible demand (3.7% of the population holding a driving license) and that the likely users would be the ones that are better informed about CS, environmentally conscious and young. They would be more frequent among students or unemployed people, rather than among professionals, as in the more urban environments. It is also found that CS would mostly be used for non-commuting and longer trips.