Japanese University Students’ Acceptance of Cross-border Electronic Commerce
Japanese University Students’ Acceptance of Cross-border Electronic Commerce
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日本大学生对跨境电子商务的接受程度
DOI：
10.1007/978-981-15-1758-7_9
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发表时间：
2019
期刊：
影响因子：
--
通讯作者：
Mizutani Naoki
中科院分区：
文献类型：
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作者：
Okamoto Takashi;Yatsuhashi Jiro;Mizutani Naoki
随着智能手机普及率的不断提高，在线购买已成为一种常见且具有代表性的购买渠道。互联网的发展使网上交易成为可能，导致跨界电子商务的出现。尽管网络购物网站发展迅速，但影响消费者在跨境网络购物网站上购买意愿的因素并不明确。此外，以往的研究没有发现国内和跨境网上购物网站之间的感知差异，本研究考察了年轻人对国内和跨境网上购物网站的接受程度，并确定了网上购物网站所涉及的变量之间的关系。本研究表明，在线购物网站的个人信息保护的感知有用性（PU），信任（TR）和可信度（PIP）直接影响在线购物网站的PI。此外，本研究揭示了国内和跨境在线购物网站之间的感知差异。其中，跨境网购网站的PIP和TR可信度对PI的影响较大，PU对PI的影响较小。另一方面，国内在线购物网站的PU、PIP和TR对PI的影响力相似。
With increasing smartphone penetration, online purchasing has become a common and representative purchasing channel. The development of the Internet, enabling online transactions, has led to the emergence of cross-border electronic commerce. Despite the fact that online shopping sites are developing very quickly, the factors that influence consumers’ purchase intention (PI) on cross-border online shopping sites are not clear. Furthermore, prior studies have not identified the perceived differences between domestic and cross-border online shopping sites.This study examines young people’s acceptance of both domestic and cross-border online shopping sites, and identifies the relationships among the variables involved in online shopping sites. This study indicates that the PI with online shopping sites is directly influenced by perceived usefulness (PU), trust (TR), and credibility of personal information protection (PIP) on online shopping sites. In addition, this study reveals the perceived differences between domestic and cross-border online shopping sites. In particular, credibility of PIP and TR of cross-border online shopping sites strongly influences PI, and PU weakly influences PI. On the other hand, PU, PIP, and TR of domestic online shopping sites have a similar influence on PI.