A content analysis of Clinical and Translational Science Award (CTSA) strategies for communicating about clinical research participation online
A content analysis of Clinical and Translational Science Award (CTSA) strategies for communicating about clinical research participation online
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DOI:
10.1017/cts.2018.2
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发表时间:
2017-12-01
影响因子:
2.6
通讯作者:
Krieger, Janice L.
中科院分区:
文献类型:
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作者:
Flood-Grady, Elizabeth;Paige, Samantha R.;Krieger, Janice L.
Introduction: There is a dearth of literature providing guidance on how to effectively communicate about clinical research (CR).Methods: Using the transactional model of communication, a content analysis of the investigator (n=62) and participant (n=18) Web sites of institutions funded through the National Institutes of Health Clinical and Translational Science Award (CTSA) was conducted to identify their strategies (e.g., messages) for communicating about CR participation.Results: CTSAs targeted investigators with CR participation content across the main Web sites, although most CTSAs (n=55; 88.7%) also included CR participation content for participants. In total, 18 CTSAs (29%) hosted participant Web sites. Participant sites included 13 message types about CR participation (e.g., registry enrollment) and 5 additional channels (e.g., email, phone number) to communicate about CR. However, many CTSA participant Web sites excluded information explaining the CR process and offered CR content exclusively in English.Conclusion: CTSAs should identify their target audience and design strategies (e.g., messages, channels) accordingly.