Amul India: A Social Development Enterprise
Amul India: A Social Development Enterprise
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Amul India：社会发展企业
DOI：
10.1142/s0218927507000941
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发表时间：
2007
期刊：
影响因子：
--
通讯作者：
Harish Chawla
中科院分区：
文献类型：
--
作者：
Harish Chawla
Amul最初是在两个村庄进行实验，每天收集250公斤牛奶。随着合作社在其50年的旅程中扩大其分支机构，Amul号称每天收集600多万公斤牛奶。作为从奶制品国王手中解放出来的过程，Amul在全国范围内带来了革命性的变化。这个案例提供了一个生动的例子，说明合作社如何成为社会变革和农村发展的催化剂。这个案例带我们回顾了Amul的旅程，从它试图扎根的黎明时期，到它在企业生命阶段的进步和相关的挑战。对领导素质和农民/管理层关系的洞察力是其定义特征。Amul模型缩小了生产者和消费者之间的差距，通过其有机网络将奶农与消费者联系起来。这种模式的成功点燃了整个印度的兴趣，这种模式在印度得到了复制，本质上导致了白人革命。该案例提供了足够的洞察力和经验教训，以制定一个框架，以理解一个繁荣的社会企业的基本本质--使其成功的因素。正是这种学习，这个案例希望传授给它的读者，增加对这个相当活跃的社会企业主题的兴趣。
Amul initiated as an experiment in two villages, collecting 250 kg of milk per day. As the cooperative expanded its branches over the course of its 50-year journey, Amul boasts of more than six million kilograms of milk collection daily.What had initiated as a process of liberation from the Dairy King, brought a revolutionary transformation across the country. This case provides a vivid example of how a cooperative can become the catalyst for social change and rural development. This case takes us through the journey of Amul, from its dawn period when it was attempting to take root, through its progression along the enterprise life stages and the associated challenges. Insights into the quality of leadership and the farmer/management relationships are its defining characteristic.The Amul Model narrowed the gap between the producer and the consumer, connecting the dairy farmer to the consumer through its organic network. The success of this model ignited interest across India, where this model was replicated, in essence leading to the White Revolution. The case provides sufficient insights and learnings to develop a framework to comprehend the basic essence of a prosperous social enterprise — factors that make it successful. It is this learning that this case desires to impart to its readership, enhancing interest in this rather lively subject of social enterprises.