WILLINGNESS TO PAY FOR ANTIHYPERTENSIVE THERAPY - FURTHER RESULTS
WILLINGNESS TO PAY FOR ANTIHYPERTENSIVE THERAPY - FURTHER RESULTS
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DOI：
10.1016/0167-6296(93)90042-d
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发表时间：
1993-04-01
影响因子：
3.5
通讯作者：
GERDTHAM, UG
中科院分区：
文献类型：
--
作者：
JOHANNESSON, M;JOHANSSON, PO;GERDTHAM, UG
本文报告了一项关于抗高血压治疗支付意愿的测量实验。使用一种新型的二元支付意愿问题，允许不同程度的确定性的答案。平均支付意愿来自一个简单的预期效用模型，并使用最大似然法估计。估计的参数是非常重要的，与预测的迹象，并意味着平均愿意支付约800瑞典克朗（130美元）每月。正如预期的那样，只包括“确定”是/否回答的方程的解释能力远远高于只包括“不确定”回答的方程。
A measurement experiment regarding willingness to pay for antihypertensive therapy is reported. A new type of binary willingness to pay question is used, that allows for different degrees of certainty with respect to the responses. Mean willingness to pay is derived from a simple expected utility model and estimated using maximum likelihood methods. The estimated parameters are highly significant, with predicted signs, and imply a mean willingness to pay of about SEK 800 ($130) per month. The explanatory power of the equation that only includes 'certain' yes/no responses is, as expected, much higher than that of the equation where only 'uncertain' responses are included.