THE USE OF VERBAL REPORT METHODS IN THE DEVELOPMENT AND TESTING OF SURVEY QUESTIONNAIRES
THE USE OF VERBAL REPORT METHODS IN THE DEVELOPMENT AND TESTING OF SURVEY QUESTIONNAIRES
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DOI：
10.1002/acp.2350050307
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发表时间：
1991-05-01
影响因子：
2.4
通讯作者：
BERCINI, D
中科院分区：
文献类型：
--
作者：
WILLIS, GB;ROYSTON, P;BERCINI, D
口头报告技术越来越多地被用于调查问题的开发和测试。本次调查通过进行实验室访谈，收集口头报告，考察了回答健康调查问卷所涉及的认知过程。对这些报告的分析发现了与受试者用来回答这些问题的理解、回忆和决策过程有关的问题。本文描述了问卷问题是如何在实验室中被发现的，以及这些问题是如何根据认知模型进行分类的。我们的结论是，实验室口头报告技术似乎有助于检测与认知过程操作有关的各种问卷缺陷。
Increasingly, verbal report techniques are being used in the development and testing of survey questions. The present investigation examined the cognitive processes involved in responding to health survey questionnaires by conducting laboratory interviews which collected verbal reports. Analysis of these reports identified problems with questions that relate to the compre‐hension, recall, and decision processes the subjects used to answer those questions. This paper describes how questionnaire problems have been detected in the laboratory, and how these have been classified according to a cognitive model. We conclude that the laboratory verbal‐report techniques appear to be useful in detecting a variety of questionnaire flaws that are related to the operation of cognitive processes.