THE ROLES OF ALTRUISM, FREE RIDING, AND BANDWAGONING IN VACCINATION DECISIONS
THE ROLES OF ALTRUISM, FREE RIDING, AND BANDWAGONING IN VACCINATION DECISIONS
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DOI：
10.1006/obhd.1994.1055
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发表时间：
1994-08-01
影响因子：
4.6
通讯作者：
WATERS, VV
中科院分区：
文献类型：
--
作者：
HERSHEY, JC;ASCH, DA;WATERS, VV
由于疫苗可以降低传染病传播给他人的能力以及感染疾病的能力，因此接种疫苗的决定可能部分受到患者利他行为的倾向，或者，免费乘坐他人的疫苗接种决定。我们假设，利他主义和搭便车激励决定获得疫苗接种，个人可以通过问题的方式被说服搭便车或利他主义行为，一些人通过“跳上潮流”和做大多数其他人做的事情来做出疫苗接种决定。472名受试者回答了他们是否同意在六种不同的假设情况下接种传染病疫苗。回归分析提供的证据表明，利他主义（p <0.001），搭便车（p <0.001）和随大流（p <0.001）是决定接受疫苗接种的重要动机。框架强调搭便车的机会增加搭便车。强调利他主义的框架并不会增加利他主义。如果推广到其他环境，这些结果表明，公共卫生计划，以增加疫苗的使用应该强调高接种率。 (C)1994年出版社出版。
Because vaccines can reduce the ability to transmit a contagious disease to others as well as the ability to contract a disease, the decision to vaccinate might be motivated in part by patients' tendencies to act altruistically or, alternatively, to free ride on the vaccination decisions of others. We hypothesized that altruism and free riding motivate decisions to obtain vaccination, that individuals can be persuaded by the way questions are framed to free ride or to act altruistically, and that some individuals make vaccination decisions by ''jumping on the bandwagon'' and doing what most other people do. Four-hundred and seventy-two subjects answered whether they would agree to be vaccinated against a contagious disease under six different hypothetical scenarios. Regression analysis provides evidence that altruism (p < .001), free riding (p < .001), and bandwagoning (p < .001) are significant motivators in the decision to undergo vaccination. Frames stressing the opportunity to free ride increase free riding. Frames stressing altruism do not increase altruism. If generalizable to other settings, these results suggest that public health programs to increase vaccine usage should stress high vaccination rates. (C) 1994 Academic Press, Inc.